Colour study

Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else, thus their interaction and experience. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their interactions on. And there’s a lot to it.

I started working with the guys at Betfair during the early adoption of Adobe Flex to both the development and business teams, it’s great to see the first of their online games built in Flex go live. You can access the game here (you’ll need to register first), but for those of you based in the US (who won’t be able to see the site due to US legal restrictions)

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Exchange Games

Betfair, one of the major online betting providers in Europe, have today launched an application built using Flex 2.

Colour exploration

  • Client:Betfair
  • Categories:
  • Skills:
    • Game design
    • IA
    • Illustrator
    • Photoshop
    • UI Design
    • User research
    • User testing
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