Colour study
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else, thus their interaction and experience. Sometimes this...
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Snakes & Ladders + RPS + Card Derby
Game concepts: Snakes & Ladders is a 20 line, 5 reel slot game with 3 fantastic bonus rounds including free spins, pick a basket and the Snakes & Ladders...
Betfair Roulette
Lotto, my first Betfair project, and not my favourite. Conceptually, the game logic for the UI and flow was flawed, unfortunately the product owners realised 8 weeks into the...
Genius interactions
At the heart of the TDG experience is 'Genius Tips' and 'Session analytics' I've re-engineered these tools to be more useful.
Genius Tips (aka Smart compare) is automated lap on...
User testing: Race
Mazda BRSCC MX5 Super Cup / Race 3: App testing and user feedback for Race day events. Big thanks to ex BTCC race winner Paul Oneill and Paul Sheard...
Hardware Dev
App testing and user feedback at Snetterton 300 circuit. Big thanks to Nolimits Trackdays and EyeSwitch (Rob F) for their support. We’re still in ‘Public beta’ to gain more...
Betfair Black jack
The Blackjack game, developed by an in-house team of designers and developers, is now available to their 1,000,000 registered users onBetfair.com.
I started working with the guys at Betfair during...
Data Viz & Infographics
Internal coms request: kofi, can you quickly knock up some branding ideas for our new project, it'll only take 10 mins, 5 days later I'm still on this $hit.
Google...
BBC Open ID
Conducted detailed user profiling, understanding how they interact with the service and ensuring this and exiting design aesthetics were incorporated into every brief. Part of the team responsible for...
